For their latest campaign, Emirates NBD and Visa joined forces with the one and only Pep Guardiola to kick things up a notch. We started with two fun, high-energy film ads that show Pep like you’ve never seen him before. Then we took it a step further, turning a slick photoshoot into a bold, hyper-realistic illustration that blends style with substance. The result? A fresh, creative take on a football legend who stands for vision, strategy, and leadership.

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Film

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This project represents a creative exploration developed during the campaign process.`The layout shown reflects the art director’s cut and visual direction, and was not released or broadcast in this form. Presented strictly for portfolio purposes, with no commercial intent. Illustration / Concept contribution to Visa x Pep Guardiola campaign at Horizon FCB. Final visual released by client may differ. For creative display only.

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Identity [Armazém]