Red Marx Beer campaign
RedMarx is a beer inspired by Karl Marx and communism, with the traditional symbol of this political and socioeconomic ideology on its label: sickle and hammer.
To prove that the beer has a very strong taste, world leaders known for their fight against communism appear enjoying the drink. Proving that its taste is stronger than any ideology.
My Role: Art Direction
Agency: Binder
Client: Armazém da Utopia
CCO: Marcos Apóstolo
Senior Art Diretor: Marcelo Andrade
Photography: Rudy Huhold
Digital Art: Raphael FS
![MARCOS BECKER _Integrated_Creative [ Art ]](http://images.squarespace-cdn.com/content/v1/5f8fbe8c6b85af2ee0fbf5fd/c40f4333-e1f4-49b7-ae9d-72af47a0dbbe/gif-2.gif?format=1500w)
![MARCOS BECKER _Integrated_Creative [ Art ]](http://images.squarespace-cdn.com/content/v1/5f8fbe8c6b85af2ee0fbf5fd/a01cb3e0-e8d8-4f1e-9311-e4e48ee9e8bc/gif-3.gif?format=1500w)