GREAT EASTERN

How to Reach for Great in 10s

With the younger generation on short-form apps all day, attention spans have dropped to that of a goldfish (yikes).

Ain’t nobody got a time for a financial spiel. That’s why we created “How to Reach for Great in 10s”, a series of fun and educational #FinTok content, made to help young new jobbers be financially ready for adulthood.

Effie Awards Singapore (Social Media), Bronze
Effie Awards Singapore (Insurance), Finalist
Effie Awards Singapore (Media Idea), Finalist

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ECD Creative Director: Guilherme Machado
Creative Group Head (Copy)
Creative Group Head (Art): Marcos Becker
Art Director: Dalton Choo
Senior Copywriter: Vanessa Han

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